This Addy Award winning direct mail package was designed as a brand awareness piece welcoming high school students to their new creative community at The Art Institutes. 
Content includes a shipper box, a card congratulating the audience on their upcoming high school graduation, a supply box containing a sketch book and a branded sharpie. Doodles and sketches were used as the primary design motif of this package to encourage potential students to start thinking about design fundamentals and the creative process.
Back to Top