Island Dolphin Care reimagined their annual gala fundraiser into an open-to-the-public nighttime event featuring various sponsors, participants, and vendors. Highlights of the night included live music, a pop-up bar, special appearances by the IDC dolphin pod, and a drone light show showcasing all the ways that IDC is special. Our goal was to generate enthusiasm in the community for this family-oriented event and spread the word about ways to give in support of IDC’s mission.
I set out to brand this not-for-profit organization’s inaugural event in a way that would resourcefully maximize its fundraising efforts. Each design element was thoughtfully developed to be repurposed for multiple print and interactive marketing opportunities.
Teaser Poster and Social Media Posts
Flyer
Social Media Posts and 30' Entrance Banner
Staff Shirt
Sponsorship Collateral, Raffle Flyer, and Giving Wall Signage
Floating Giving Wall